Information Locations

Roughly 30% of the time, one of our customers upon receiving a large water treatment system such as a softener or filter system, will call or write with questions pertaining to assembly and settings. Less frequently but still an issue is when customers call suprised and disappointed that there is actually “some assembly required” with our systems. Sure, we post all over the web site that the media tanks arrive unloaded and that the media will need to be poured in, otherwise the delivery driver would not be able to lift these things. But when I put myself in the shoes of these customers who did not find our installation instructions and had no idea these water treatment systems, while complete, are not completely assembled, I can just imagine their frustration. And even though this warning is published in the FAQs and elsewhere, I felt we should plaster it right next to the “Add To Cart” button so there’s no way anyone would miss it.

And while we’re at the task of  updating links on the web site, why not include with those links detailed setup and installation instructions as well. Because most of the service manuals that come with these systems are quite complete, we could consider our instructions more like an enhancement or experienced advice. That way, a potential customer will notice the link (let’s call it “installation and setup instructions”), click on it and know without a doubt what to expect out of their choice of products. While I’ve noticed some of our competitors publishing installation instructions, they do not go into much detail on the setup, programming and pre-assembly as this new idea of ours does.

So check out this weeks Water Weekly for some examples of what we’ve been working on for our potential customers. It’s our goal to insure that our customers are the best informed of all.