Comparable Prices

Any job can get monotonous and this one is no exception, but today it was kind of fun because I went and did something different. I started looking hard at the prices on our products and comparing them with competitors, I started finding some interesting stuff. For instance, did you know that you can get a water purification system from us for less than $400? And that’s our most expensive one. So when I compared that price to the cost of receiving bottled water deliveries I found that you can only get less than a years worth for $400. In other words, why would anyone NOT want to produce their own better-than-bottled-water right in their own home?

So then I started looking around at other stuff that costs $400. You can only get 8 months of high speed Internet service, 9 months of cell phone, one snowboard, a fancy TV stand and some other stuff like an office chair. I actually posted these items on the web site.

It gets people to thinking. We do not seem to be bothered by the comparably high costs of monthly services and common items like office chairs, but we fail to see the value in something that costs so little and does so much like the reverse osmosis system I’m talking about. And that’s just the RO. We sell a lot of equipment and devices for very fair costs, but it doesn’t appear that the cable TV or cell phone services can approach this class of value, yet we seem to take it in stride.

So I’m starting to post these cost comparisons on the respecitve product pages of our web site. I’m curious to see how people are going to react to it.